MANUEL TECHNOLOGIES AND GLOBAL INVESTMENTS – PROFILE

Its another super charged interview and as always we at EnterpriseStep have brought to you a smart, savvy computer guru, who has been able to breath life into the concept of ‘cloud computing’, literally. He has been able to combine the smart thinking of a guerilla marketer and the savvy of a maverick into creating one of Nigerias’ coolest ICT companies to watch out for. Without any more boring words from us, please acknowledge the CEO of Manuel Technologies!

The person, the business

– can you please tell us about yourself?

My name is Oluga Ajibola Emmanuel, I studied Computer science at the University of Abuja. My hobbies are listening to music and watching movies.

 Ajibola Oluga - CEO Manuel tech

Ajibola Oluga – CEO Manuel tech

CEO OF MANUEL TECH OLUGA AJIBOLA

-tell us about your business

Manuel Technologies and Global Investments Limited is an ICT and Business consulting Company, established in 2011 under the Companies and Allied Matters Act of the Federal Republic of Nigeria with registration number RC 997980.
Every solution provided by us is unique and innovative. Our approach has been always customer and market communication centric. We create solutions keeping your target consumer and audience in mind, enhancing your productivity and increasing your Business ROI (Return On Investment), using highly skilled and motivated workforce, working with best-in-class technologies.

We provide Website development and audit services, Software development, hardware & ICT equipment sales, Networking & IP Services (VoIP, Teleconferencing, Surveillance systems), Internet Service, Audio Visual Solutions, Information Security Services, Consulting, IT Training, Project Management, Outsourcing and Real Estate management.

Emeka Anyakora Business Development

Emeka Anyakora web and software development.

-how did you settle for that industry, what was the motivation to enter that market?

Had flair for computers since I was little. Went to my first computer school when I was 10, (DIVACCESS Future Kids, Dolphin Estate, Ikoyi) and ever since I have developed myself in the ICT sector. I regard myself as a little (a substantial amount) of everything guy.

-can you share with us the obstacles you encounter in the course of doing your business?

The major obstacle we have encountered is that most adults like to play the “too young card”, they have this mentality that every young person just wants to make quick cas

Shola Aruna - chief techcnology officer

Shola Aruna – chief techcnology officer

-what role will you say the financial sector plays in the life of small business in Nigeria?

Truthfully, I’m not sure if they do at all because as it is, the ICT sector is more of a survival of the fittest thing as there is serious competition within the sector. Except you can guarantee the banks that they would make a 100% profit from your idea or you know someone on the inside, then you can’t be guaranteed of getting a kobo from those banks.

-while trying to get started, where there any major set-backs and how did you surmount them?

There was none at the time.

-how do you handle legal matters?

We have lawyer friends on standby that assist with whatever requires legal advice.

Marketing strategy

-what’s your overall marketing strategy, how do you plan on reaching prospective customers?

We currently have different solutions for different sectors, like the Audio Visual for Churches, IP services for Real Estate, Kiddies Intellectual Development Strategy (K.I.D.S) for Schools etc. Our services and solutions therefore cut across all sectors.
Our main strategy is to always identify our clients’ specific requirements and needs before proffering solution. The aim of this is to proffer the best suitable ICT solution in the defined timeline as required by our clients.
One of our key strengths and guiding principles to always deliver the best suitable and effective services to our customers by following standard methodologies and project guidelines to ensure accurate delivery of requirements.

Ayo Oluga - (CFO) CHIEF FINANCIAL OFFICER

Ayo Oluga – (CFO) CHIEF FINANCIAL OFFICER

-what determined your business location

Abuja is currently under development and most of the services we provide are much needed services in this part of the country.

-in this internet savvy world, how do you use social media?

Currently we are on Facebook, twitter and Linkedin but our pages are not updated as often as they should be.

-most entrepreneurs want to know; where do I get my business ideas, how do I find my niche?

All our ideas come from The Almighty.

Finance and accounting

-Can you share with us how you keep your business funded?

profits from businesses we do and inputs from the directors

-with business comes accounting, how do you address this and to what extent are you computer compliant in your business?

My C.F.O handles everything that has to do with the accounting aspect of the business

-the federal and state governments in Nigeria has geared up the drive for taxation; what’s your take on this and how does your business respond?

We have a very good tax adviser, who monitors and help us with all our tax clearance and other tax related issues.

 Nnenna Udegwu - customer relations

Nnenna Idegwu – customer relations

Human resources

-do you have any personnel?

I have got 8 at the moment. Besides my brother who is the CFO, the rest are just partners for now.
Web and Software Developmet:
Emeka Anyakora (AKA Mx)
Caleb Umoru
Dapo. Odusanya

Business Development:
Shola Aruna
Emmanuel Iyamu
Elder Eleta

Customer Relation:
Nnenna Idegwu

-How do you ensure everybody on your crew does what they are meant to do, being that you guys are mostly friends and siblings?

There is a binding agreement signed, sort of a partnership agreement and it is stated therein that any partner whose performance or behaviour ( regardless of who it is) is found to be unsatisfactory, can be given a weeks notice by the company to withdraw as a partner. This keeps everyone in check.

 

manuel tech Caleb Umoru business development

A little personal

-how do you balance work and personal life?

I am still trying to get my services and solutions out there, so for now, work surmounts personal life. Left to me, I can work round the clock and without rest too.

-what are we most likely to catch you doing when you are relaxing?

Listening to music

-in a nutshell what would you describe as the purpose and impact of entrepreneurship?

Most young people in the country today face little prospect of obtaining white collar jobs, for many self-employment is the only option. In my opinion, Entrepreneurship is a crucial contribution to poverty alleviation.

Emmanuel Iyamu business development

Emmanuel Iyamu business development

-in a few years time, what should we expect from your company?

We intend becoming the leading ICT and Business Consulting Company in Nigeria. We will meet up and overtake top Consulting Companies in the country and become a force to reckon with in †ђξ ICT service and solution International market.

-who is your role model in your chosen industry?

Mark Zuckerberg, CEO of the popular social media site; FACEBOOK

Eleta Elder - business development

Eleta Elder – business development

-what would you say to aspiring entrepreneurs?

Work hard and pray hard. Don’t let anybody tell you that you cannot do it, trust in your instincts and you’ll get to the top.

Contact us:

Tel: 08160027317, 08106565324, 07033840846, 08068803611, 08088328987
Email: info@manueltechnologies.net
Visit us at: http://www.manueltechnologies.net

POP OFF CENTRAL.COM – PROFILE

THE PERSON, THE BUSINESS.

– CAN YOU PLEASE TELL US ABOUT YOURSELF?

AYOMIDE TAYO, POP OFF CENTRAL BLOG BRAIN.

AYOMIDE TAYO, POP OFF CENTRAL BLOG BRAIN.

Well, my name is Ayomide Tayo. I studied Mass Communication at the University of Lagos. I’m a Manchester United football club fan, love music and movies. I am a blogger at ‘Pop Off Central’ and also a freelance writer. You can read some of my articles and reviews on www.thenetng.com and www.hiphopworldmagazine.com

 

-TELL US ABOUT YOUR BUSINESS.

I am in the blogging business. ‘Pop Off Central’ is the name of my blog- it is a blog on Nigerian pop culture. It’s not strictly about music content but anything that grabs the attention of the young Nigerian within the entertainment circle.

 
-HOW DID YOU SETTLE FOR THAT INDUSTRY, WHAT WAS THE MOTIVATION TO ENTER THAT MARKET?

Settling into the blogging industry was just natural evolution. Before starting my blog I worked with Hip Hop World Magazine. I am obviously a music buff and back in 2009 the music internet game started popping up so I thought about setting up a blog strictly for Nigerian music. Back then ‘Pop Off Central’ was just about music but we’ve expanded our content to accommodate pop culture. The Nigerian Hip Hop Music and Not Just OK sites had just popped up, so I decided to be a part of the movement.

The motivation was far from monetary. There were a lot of upcoming acts back then who needed to enter the industry but get radio and TV play back then was hard. It is still hard. I decided to be a blogger so as to give these acts some sort of back room door access to the industry. In 2010 we released a mix-tape which featured acts like Ice Prince, Beazy, DIPP and others. I’m sure everyone knows Ice Prince. And this has been an underlying passion at Pop Off Central to shine our light on the undiscovered, not just artists but actors, bloggers, video vixens etc.

 
-CAN YOU SHARE WITH US THE OBSTACLES YOU ENCOUNTER IN THE COURSE OF DOING YOUR BUSINESS?

There are obstacles in every kind of business. Even the local vulcanizer has obstacles. In the blogging business the first thing has to be the crappy internet service. Having access to the internet is one thing, having access to good internet is another thing entirely. The relationship between a blogger and good internet service is similar to that of a car to petrol. That’s the perfect illustration I can give.

The other obstacles are universal to any type of business- monetary obstacles and what not.

TAYO OBINAIKE; CONTRIBUTING BLOGGER ON POP OFF CENTRAL

TAYO OBINAIKE; CONTRIBUTING BLOGGER ON POP OFF CENTRAL

FINER DETAILS

-DID U CONDUCT A FEASIBILITY STUDY?

No we didn’t. At the time we started the blogging field was so raw that collecting information and data would be like looking for a needle in a haystack. If we had started Pop Off Central last year, yeah for sure but back then it was so primordial.

 

-IS YOUR BUSINESS REGISTERED?

This is our next step. We are about to enter a phase that requires us to do so.

 
-SO HOW DID YOU RAISE SEED CAPITAL TO START

Truthfully back then it was from my salary. It was tough then, it’s still tough now but back then it was really crazy.

-WHAT ROLE WILL YOU SAY THE FINANCIAL SECTOR PLAYS IN THE LIFE OF SMALL BUSINESS IN NIGERIA?

A great lot. In more developed countries media conglomerates buy up blogs like ours. I don’t think AIT or STV are interested in buying blogs when they are still trying to keep up with operating a network. If AIT can make let’s say N1b in profit in a year then I see no reason why Dr. Raymond Dokpesi wouldn’t want to buy Linda Ikeji’s blog.

And it’s not like we can walk up to a bank and say “hello I am a blogger please can you loan me 20 million?” I think banks are interested in other things. We are at the bottom of the list and it’s going to take a long time before they get to the bottom.

 

-WHILE TRYING TO GET STARTED, WHERE THERE ANY MAJOR SET-BACKS AND HOW DID U SURMOUNT THEM?

The major set-back was monetary basically which affected us updating regularly.

 
-HOW DO YOU HANDLE LEGAL MATTERS?

Luckily we haven’t posted anything that would make us hire the services of a lawyer. We are careful in what we post. We are not really into sensationalism. We don’t post rumours or fabricate stories just for traffic. A blogger was arrested once. We however have a lawyer to call.

MARKETING STRATEGY

-WHAT’S YOUR OVERALL MARKETING STRATEGY, HOW DO YOU PLAN ON REACHING PROSPECTIVE CUSTOMERS?

We are not into blogging content for the whole of Nigeria. We are not a human interest blog. We are focused on the young Nigerian. We ask ourselves what will interest this set of people and deliver content that will interest them. Prophet Obadare recently passed away we didn’t blog that ‘cos we asked ourselves which young Nigerian knows him. If there is any news on Pastor Adeboye or Oyedepo we will definitely put it up because these are names popular within the circles of young Nigerians.

 

TOYIN OLAOYE; CONTRIBUTING BLOGGER FOR POP OFF CENTRAL

TOYIN OLAOYE; CONTRIBUTING BLOGGER FOR POP OFF CENTRAL

-WHAT DETERMINED YOUR BUSINESS LOCATION

Lagos is the entertainment capital of West Africa. If you want to know what’s popping Lagos is the place to be.

-IN THIS INTERNET SAVVY WORLD, HOW DO YOU USE SOCIAL MEDIA?

We use social media to deliver content to our readers. We are talking Twitter, Facebook and any new social app- Instagram and Keek. We also use it to interact with them too.

 

-MOST ENTREPRENEURS WANT TO KNOW; WHERE DO I GET MY BUSINESS IDEAS, HOW DO I FIND MY NICHE?

That’s simple. What do you like? This is the essence of it all. God has given us everything we need to make us succeed. We just have to find it. When you find it, game over.

FINANCE AND ACCOUNTING

-CAN YOU SHARE WITH US HOW YOU KEEP YOUR BUSINESS FUNDED?

I have two partners who have contributed financially. In addition to that, brands with interests in entertainment have approached us for adverts or special content creation like what we did for Nokia. These two sources of revenue keep us floating.

 
-WITH BUSINESS COMES ACCOUNTING, HOW DO YOU ADDRESS THIS AND TO WHAT EXTENT ARE YOU COMPUTER COMPLIANT IN YOUR BUSINESS?

Yuck! I really hate juggling of numbers. Lol. This aspect is handled by one of my partners. I just ask for money they deal with the balancing of books.

 
-THE FEDERAL AND STATE GOVERNMENTS IN NIGERIA HAS GEARED UP THE DRIVE FOR TAXATION; WHAT’S YOUR TAKE ON THIS AND HOW DOES YOUR BUSINESS RESPOND?

Tax is not bad. In this part of the world we are kind of sceptical concerning taxation because as Nigerians we are still struggling with basic things such as healthcare, good roads and constant power supply. As a responsible citizen you should pay your tax. The UNO has recently made access to the internet a basic human right. If Nigerian government can guarantee us quality internet service they can double my taxes.

THE POP OFF CENTRAL TWITTER HANDLE @popoffcentral

THE POP OFF CENTRAL TWITTER HANDLE @popoffcentral

 

HUMAN RESOURCES

-DO YOU HAVE ANY PERSONNEL?

I am the blogger on Pop Off Central, we use mainly contributors for now. We haven’t started using personnel/staff bloggers yet.

 
A LITTLE PERSONAL

-HOW DO YOU BALANCE WORK AND PERSONAL LIFE?

Right now there is no balance. It’s all work. There is little time for having a personal life which is sadly the price for success.

 
-WHAT ARE WE MOST LIKELY GOING TO CATCH YOU DOING WHEN YOU ARE RELAXING?

Reading. I haven’t been doing much of that lately so I am back to that. I have just finished reading El-Rufai’s book The Accidental Public Servant.

 
-IN A NUTSHELL WHAT WOULD YOU DESCRIBE AS THE PURPOSE AND IMPACT OF ENTREPRENEURSHIP?

The purpose of entrepreneurship is basically to make humanity better and advance how we interact and see things. That’s my opinion of the purpose and impact of entrepreneurship from the Steve Jobs angle anyway. I feel every entrepreneur can tap into this and succeed.

 
-IN A FEW YEARS TIME, WHAT SHOULD WE EXPECT FROM YOUR COMPANY?

Hopefully that this will be the MTV of blogs.

POP OFF CENTRAL FACEBOOK FAN PAGE

POP OFF CENTRAL FACEBOOK FAN PAGE

 
-WHO IS YOUR ROLE MODEL IN YOUR CHOSEN INDUSTRY

Most of my role models in this business are women funny enough. From Karen Civil (who created Lil Wayne’s website when he was in prison and now works for Dr. Dre’s Beats company) to Necole Bitchie (who was homeless at one point ‘cos her aunty kicked her out because she didn’t know why she was wasting all her time on the internet). Of course I can’t take Steve Jobs, Sean ‘Diddy Combs’ and Jay Z out of the picture.

 
-WHAT WOULD YOU SAY TO ASPIRING ENTREPRENEURS?

Stay Hungry. Stay Foolish- Steve Jobs.

TO CONTACT YOU- popoffcentral@gmail.com