YES! PHOTOGRAPHY – PROFILE

In the next couple of years when we want to discuss photography; Yes! photography will be the name prominent in such discussions, why? because Yes photography would have become a house hold name in Nigeria, We at EnterpriseStep had a chat with the person behind the vibrant company and we really had a great time speaking with him. He made a bold statement that in a few years time he will take Nigeria by storm and believe me he will. kindly read on…

THE PERSON, THE BUSINESS

– CAN YOU PLEASE TELL US ABOUT YOUR SELF?      

– My name is Taiwo Olufemi Adeyinka. I studied Estate Management at Yaba College of Technology but now I am into Photography, Videography and Media production. I am from Ilaro in Yewa South LG of Ogun state. I am married to a wonderful woman and I have 2 kids. My hobbies are listening to music, photography and entertainment.

The yes! photography CEO behind the camera

The yes! photography CEO behind the camera

-TELL US ABOUT YOUR BUSINESS
– YES! Photography is a fast growing digital solutions company poised to offer professional photography service to its clients at a pocket friendly price while ensuring that customer satisfaction and delight are paramount in all our activities.

Our wide range of products and services includes but not limited to photography, videography, event management, training, branding, studio rental, sales and distribution of digital photo frames as well as post production services

-HOW DID YOU SETTLE FOR THAT INDUSTRY, WHAT WAS THE MOTIVATION TO ENTER THAT MARKET?                                                                                                                                                                                                                                                                                                                        – Flare and love for photography and graphics.

-CAN YOU SHARE WITH US THE OBSTACLES YOU ENCOUNTER IN THE COURSE OF DOING YOUR BUSINESS?                                

– Customers satisfaction, Government agencies, initial start-up problems basically general difficulties that beset an entrepreneur at the start off stage.

  FINER DETAILS

 -DID U CONDUCT A FEASIBILITY STUDY?
– Yes we did.

-IS YOUR BUSINESS REGISTERED?

– Yes the business is registered with the CAC (Corporate Affairs Commission)

 

-SO HOW DID YOU RAISE SEED CAPITAL TO START
– Start up capital was from personal savings.

 

a happy couple and satisfied customer, Yes!

a happy couple and satisfied customer, Yes!

-WHAT ROLE WILL YOU SAY THE FINANCIAL SECTOR PLAYS IN THE LIFE OF SMALL BUSINESS IN NIGERIA?
– The financial section plays little or no role, accessibility to funds is a major issue due to the stringent requirements and regulations.

 

-WHILE TRYING TO GET STARTED, WHERE THERE ANY MAJOR SET-BACKS AND HOW DID U SURMOUNT THEM?
– I was in employment when I started so I had to work two jobs then. When I finally opted out to start Yes! Photography, securing a location and the rental cost were things of worry. However with purpose and drive, these were surmounted.

 

-HOW DO YOU HANDLE LEGAL MATTERS?

-We have a legal adviser who handles all legal matters.

 

MARKETING STRATEGY

-WHAT’S YOUR OVERALL MARKETING STRATEGY, HOW DO YOU PLAN ON REACHING PROSPECTIVE CUSTOMERS?
–  Marketing Strategy is to create avenue for all class of society to do business through pocket friendly packages and    services

-WHAT DETERMINED YOUR BUSINESS LOCATION
– Accessibility to customers and businesses that can complement our services.

the Yes! men assemble.

the Yes! men assemble.

 -IN THIS INTERNET SAVVY WORLD, HOW DO YOU USE SOCIAL MEDIA?
– We have and we are still using the social media, we are on FB (Face Book), TWITTER, BB (Black Berry) GROUPS. We also                                       place regular adverts on Bella Naija and other social network channels.

 -MOST ENTREPRENEURS WANT TO KNOW; WHERE DO I GET MY BUSINESS IDEAS, HOW DO I FIND MY NICHE?
– The study of environment and the needs of an industry. A constant yearning for the desire to be a step ahead of our peers and                                     to provide a service/product that will meet a specific need.

FINANCE AND ACCOUNTING

-CAN YOU SHARE WITH US HOW YOU KEEP YOUR BUSINESS FUNDED?
– Funding for the business is a mixture of equity and income from sales and service. But with time the business should pay back personal ‘loans’ and it will be on auto run.

 

-THE FEDERAL AND STATE GOVERNMENTS IN NIGERIA HAS GEARED UP THE DRIVE FOR TAXATION; WHAT’S YOUR TAKE ON THIS AND HOW DOES YOUR BUSINESS RESPOND?
– Drive for taxation is a welcome thing but the negating factor is that services for which taxes are being paid are actually not there. So to me, I see it as just contributing on a regular basis to Government purse without any benefits whatsoever.

HUMAN RESOURCES

-DO YOU HAVE ANY PERSONNEL?
– Yes, we do.

-BRIEF US ON YOUR HUMAN RESOURCE POLICY IN YOUR BUSINESS
– Each staff signs employment forms wherein all is stated concerning ethics, the do’s and don’ts of the organization etcetera. Also a guarantor form is usually signed and filed for each staff to ensure we recruit very credible people who will deliver the best possible services to our customers.

with Yes! Photography the pictures come alive

with Yes! Photography the pictures come alive

 

-WITH THE INCREASING AWARENESS OF PENSION FOR WORKERS HOW DOES THIS FIT INTO OUR BUSINESS?                                                                                                                                                                                                                                                                                                   – We are in talks with a few PFAs (Pension Fund Administrators) to see how best to incorporate it into our HR/salary system.

A LITTLE PERSONAL

-HOW DO YOU BALANCE WORK AND PERSONAL LIFE?
– It’s a bit hard because most times we work weekends, but by and large, time is always created to attend to my family. Family is ‘key’.

 

-WHAT ARE WE MOST LIKELY TO CATCH YOU DOING WHEN YOU ARE RELAXING?
– Listening to music and hanging out with my family.

 

-IN A NUTSHELL WHAT WOULD YOU DESCRIBE AS THE PURPOSE AND IMPACT OF ENTREPRENEURSHIP?
– Self-reliance, poverty alleviation.

 

-IN A FEW YEARS TIME, WHAT SHOULD WE EXPECT FROM YOUR COMPANY?
– To be one of the leading names in photography and media services and to have the word “YES! Photography” on the lips of everyone thinking photography.

 

-WHAT WOULD YOU SAY TO ASPIRING ENTREPRENEURS?
– Work hard, pray hard, and don’t be discouraged.

 

TO CONTACT YOU;

– YES! Photography Studio. 11, lateef Jakande road, 1st gate bus-stop Agidingbi.

TEL:  01-4547964, 08033512502,   08055895167, 08093162482

Web: www.yes4tography.com

e-mail:info@yes4tography.com ,  yes4tography@gmail.com

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POP OFF CENTRAL.COM – PROFILE

THE PERSON, THE BUSINESS.

– CAN YOU PLEASE TELL US ABOUT YOURSELF?

AYOMIDE TAYO, POP OFF CENTRAL BLOG BRAIN.

AYOMIDE TAYO, POP OFF CENTRAL BLOG BRAIN.

Well, my name is Ayomide Tayo. I studied Mass Communication at the University of Lagos. I’m a Manchester United football club fan, love music and movies. I am a blogger at ‘Pop Off Central’ and also a freelance writer. You can read some of my articles and reviews on www.thenetng.com and www.hiphopworldmagazine.com

 

-TELL US ABOUT YOUR BUSINESS.

I am in the blogging business. ‘Pop Off Central’ is the name of my blog- it is a blog on Nigerian pop culture. It’s not strictly about music content but anything that grabs the attention of the young Nigerian within the entertainment circle.

 
-HOW DID YOU SETTLE FOR THAT INDUSTRY, WHAT WAS THE MOTIVATION TO ENTER THAT MARKET?

Settling into the blogging industry was just natural evolution. Before starting my blog I worked with Hip Hop World Magazine. I am obviously a music buff and back in 2009 the music internet game started popping up so I thought about setting up a blog strictly for Nigerian music. Back then ‘Pop Off Central’ was just about music but we’ve expanded our content to accommodate pop culture. The Nigerian Hip Hop Music and Not Just OK sites had just popped up, so I decided to be a part of the movement.

The motivation was far from monetary. There were a lot of upcoming acts back then who needed to enter the industry but get radio and TV play back then was hard. It is still hard. I decided to be a blogger so as to give these acts some sort of back room door access to the industry. In 2010 we released a mix-tape which featured acts like Ice Prince, Beazy, DIPP and others. I’m sure everyone knows Ice Prince. And this has been an underlying passion at Pop Off Central to shine our light on the undiscovered, not just artists but actors, bloggers, video vixens etc.

 
-CAN YOU SHARE WITH US THE OBSTACLES YOU ENCOUNTER IN THE COURSE OF DOING YOUR BUSINESS?

There are obstacles in every kind of business. Even the local vulcanizer has obstacles. In the blogging business the first thing has to be the crappy internet service. Having access to the internet is one thing, having access to good internet is another thing entirely. The relationship between a blogger and good internet service is similar to that of a car to petrol. That’s the perfect illustration I can give.

The other obstacles are universal to any type of business- monetary obstacles and what not.

TAYO OBINAIKE; CONTRIBUTING BLOGGER ON POP OFF CENTRAL

TAYO OBINAIKE; CONTRIBUTING BLOGGER ON POP OFF CENTRAL

FINER DETAILS

-DID U CONDUCT A FEASIBILITY STUDY?

No we didn’t. At the time we started the blogging field was so raw that collecting information and data would be like looking for a needle in a haystack. If we had started Pop Off Central last year, yeah for sure but back then it was so primordial.

 

-IS YOUR BUSINESS REGISTERED?

This is our next step. We are about to enter a phase that requires us to do so.

 
-SO HOW DID YOU RAISE SEED CAPITAL TO START

Truthfully back then it was from my salary. It was tough then, it’s still tough now but back then it was really crazy.

-WHAT ROLE WILL YOU SAY THE FINANCIAL SECTOR PLAYS IN THE LIFE OF SMALL BUSINESS IN NIGERIA?

A great lot. In more developed countries media conglomerates buy up blogs like ours. I don’t think AIT or STV are interested in buying blogs when they are still trying to keep up with operating a network. If AIT can make let’s say N1b in profit in a year then I see no reason why Dr. Raymond Dokpesi wouldn’t want to buy Linda Ikeji’s blog.

And it’s not like we can walk up to a bank and say “hello I am a blogger please can you loan me 20 million?” I think banks are interested in other things. We are at the bottom of the list and it’s going to take a long time before they get to the bottom.

 

-WHILE TRYING TO GET STARTED, WHERE THERE ANY MAJOR SET-BACKS AND HOW DID U SURMOUNT THEM?

The major set-back was monetary basically which affected us updating regularly.

 
-HOW DO YOU HANDLE LEGAL MATTERS?

Luckily we haven’t posted anything that would make us hire the services of a lawyer. We are careful in what we post. We are not really into sensationalism. We don’t post rumours or fabricate stories just for traffic. A blogger was arrested once. We however have a lawyer to call.

MARKETING STRATEGY

-WHAT’S YOUR OVERALL MARKETING STRATEGY, HOW DO YOU PLAN ON REACHING PROSPECTIVE CUSTOMERS?

We are not into blogging content for the whole of Nigeria. We are not a human interest blog. We are focused on the young Nigerian. We ask ourselves what will interest this set of people and deliver content that will interest them. Prophet Obadare recently passed away we didn’t blog that ‘cos we asked ourselves which young Nigerian knows him. If there is any news on Pastor Adeboye or Oyedepo we will definitely put it up because these are names popular within the circles of young Nigerians.

 

TOYIN OLAOYE; CONTRIBUTING BLOGGER FOR POP OFF CENTRAL

TOYIN OLAOYE; CONTRIBUTING BLOGGER FOR POP OFF CENTRAL

-WHAT DETERMINED YOUR BUSINESS LOCATION

Lagos is the entertainment capital of West Africa. If you want to know what’s popping Lagos is the place to be.

-IN THIS INTERNET SAVVY WORLD, HOW DO YOU USE SOCIAL MEDIA?

We use social media to deliver content to our readers. We are talking Twitter, Facebook and any new social app- Instagram and Keek. We also use it to interact with them too.

 

-MOST ENTREPRENEURS WANT TO KNOW; WHERE DO I GET MY BUSINESS IDEAS, HOW DO I FIND MY NICHE?

That’s simple. What do you like? This is the essence of it all. God has given us everything we need to make us succeed. We just have to find it. When you find it, game over.

FINANCE AND ACCOUNTING

-CAN YOU SHARE WITH US HOW YOU KEEP YOUR BUSINESS FUNDED?

I have two partners who have contributed financially. In addition to that, brands with interests in entertainment have approached us for adverts or special content creation like what we did for Nokia. These two sources of revenue keep us floating.

 
-WITH BUSINESS COMES ACCOUNTING, HOW DO YOU ADDRESS THIS AND TO WHAT EXTENT ARE YOU COMPUTER COMPLIANT IN YOUR BUSINESS?

Yuck! I really hate juggling of numbers. Lol. This aspect is handled by one of my partners. I just ask for money they deal with the balancing of books.

 
-THE FEDERAL AND STATE GOVERNMENTS IN NIGERIA HAS GEARED UP THE DRIVE FOR TAXATION; WHAT’S YOUR TAKE ON THIS AND HOW DOES YOUR BUSINESS RESPOND?

Tax is not bad. In this part of the world we are kind of sceptical concerning taxation because as Nigerians we are still struggling with basic things such as healthcare, good roads and constant power supply. As a responsible citizen you should pay your tax. The UNO has recently made access to the internet a basic human right. If Nigerian government can guarantee us quality internet service they can double my taxes.

THE POP OFF CENTRAL TWITTER HANDLE @popoffcentral

THE POP OFF CENTRAL TWITTER HANDLE @popoffcentral

 

HUMAN RESOURCES

-DO YOU HAVE ANY PERSONNEL?

I am the blogger on Pop Off Central, we use mainly contributors for now. We haven’t started using personnel/staff bloggers yet.

 
A LITTLE PERSONAL

-HOW DO YOU BALANCE WORK AND PERSONAL LIFE?

Right now there is no balance. It’s all work. There is little time for having a personal life which is sadly the price for success.

 
-WHAT ARE WE MOST LIKELY GOING TO CATCH YOU DOING WHEN YOU ARE RELAXING?

Reading. I haven’t been doing much of that lately so I am back to that. I have just finished reading El-Rufai’s book The Accidental Public Servant.

 
-IN A NUTSHELL WHAT WOULD YOU DESCRIBE AS THE PURPOSE AND IMPACT OF ENTREPRENEURSHIP?

The purpose of entrepreneurship is basically to make humanity better and advance how we interact and see things. That’s my opinion of the purpose and impact of entrepreneurship from the Steve Jobs angle anyway. I feel every entrepreneur can tap into this and succeed.

 
-IN A FEW YEARS TIME, WHAT SHOULD WE EXPECT FROM YOUR COMPANY?

Hopefully that this will be the MTV of blogs.

POP OFF CENTRAL FACEBOOK FAN PAGE

POP OFF CENTRAL FACEBOOK FAN PAGE

 
-WHO IS YOUR ROLE MODEL IN YOUR CHOSEN INDUSTRY

Most of my role models in this business are women funny enough. From Karen Civil (who created Lil Wayne’s website when he was in prison and now works for Dr. Dre’s Beats company) to Necole Bitchie (who was homeless at one point ‘cos her aunty kicked her out because she didn’t know why she was wasting all her time on the internet). Of course I can’t take Steve Jobs, Sean ‘Diddy Combs’ and Jay Z out of the picture.

 
-WHAT WOULD YOU SAY TO ASPIRING ENTREPRENEURS?

Stay Hungry. Stay Foolish- Steve Jobs.

TO CONTACT YOU- popoffcentral@gmail.com

Daisy Mo’ fotography profile

1) Introduce you.

I am Morolayo Adesola Animashaun, CEO/Creative Director/photographer for Daisy Mo’ fotography.
2) I like the self given accolades. Tell us about your company.

Smiles, Daisy Mo’ fotography is a photography outfit based in Lagos, Nigeria. It came into being in August 2008.

3) How did you settle for that industry, what’s the motivation to enter the market

It wasn’t accidental, although I never thought I was going to end up as a photographer,  I have always loved pictures so I grew in love with the art of photography. I once lived adjacent a photography studio, I would visit there just to see how its done and so I developed interest, all the while I was working in the admin department of an engineering firm. August 2009 I opted to pursue a career in what I love rather than keep trying to love what I was doing at the time and so I started Daisy Mo’ fotography.
4) So tell us the obstacles you encounter in the course of you business.

I grew up outside Lagos, and my business is based in Lagos so I had to start from the scratch. Building clientèle was my biggest challenge however I also had the challenge of acquiring equipment. I had to rent equipment for the First two years of operation after awhile I got my first state of the art camera. Those were my major challenges amongst others.

daisy mo' photography

daisy mo’ photography

FINER DETAILS

5) Did you conduct a feasibility study.

No, I didn’t conduct a feasibility study. I wasn’t so ‘business wise’ then, I learnt on the go.
6) Raising seed capital.

Raising seed capital was rough, I had to hustle to raise that, friends and family helped as well.
7) How do you handle legal.

I am still working on having a sound legal framework.
8) How did you handle Your business registration.

I got Daisy Mo’ fotography registered in 2008. A friend of mine helped out.
9) If asked; can you put a price-tag to how much would be needed to get a photography outfit started?

That’s a tough question; it depends on how big or small you want to start. All that’s needed are a full professional camera kit, a laptop, software and of course your knowledge (training required here). Like I said, it depends on how big or small you want to start.

CEO, Daisy Mo' fotography

CEO, Daisy Mo’ fotography

MARKETING STRATEGY

10) What’s your overall marketing strategy?

I believe in first carving a niche for my self; I specialize in photographing; maternity, newborns, children and family portraits. I do events too. I focus my marketing strategy around these.
11) What determined your location.

Accessibility, I believe your business should be situated around the kind of clientèle you want to build and maintain.
12) In this internet savvy world how do you use social media?

Social media is fun, I have a fanpage on facebook, I have a twiter handle, I am on BBM, I am on linkedin, blogspot, wordpress, I have a website and I belong to countless internet community were I learn new tricks of the trade. I also watch professional tutorials on youtube.

the daisy mo' effect

the daisy mo’ effect

A LITTLE PERSONAL

13) How do you balance your work and personal life?

That’s actually a big deal, I am still learning how to do that comfortably without affecting either one.

14) A young adult as your self should have a special someone right?

Actually yes, he understands and respects what I do and he gives his support.

15) What do you say to aspiring entrepreneur in Nigeria?

To aspiring entrepreneurs; keep your head up, Focus on the big picture. Obstacles and challenges will definitely come. there will be ups and downs. One thing will keep you afloat; PASSION. When you are passionate about what you do and you have a big and clear picture of where you are headed. Just spread your wings and fly.
Thank you for your time.

TO CONTACT DAISY MO’

http://www.daisymo.com

BBM pin; 32F20B15

http://www.facebook.com/daisy mo’

phone; 08182431663