De-ReVerie creations – PROFILE

THE PERSON, THE BUSINESS.

Q: CAN YOU PLEASE TELL US ABOUT YOURSELF?
A: My name is Yemisi Osifeso. Head, creation & logistics, De-ReVerie creations. A graduate of Economics from Babcock University, I am the second child and only daughter of my parents, I have three siblings and I am happily married to Mr. Bimbo Osifeso.

de reverie creations 1

founder: De ReVerie creations
Q: TELL US ABOUT YOUR BUSINESS
A: De-ReVerie creations is an event management outfit that specializes in indoor and outdoor catering, cakes for all occasions, assorted drinks, corporate gifts and souvenirs, event packaging. The company was established in January 2011, we are presently only located in Lagos-state but hope to have branches in Abuja and other states soon.

Q: HOW DID YOU SETTLE FOR THAT INDUSTRY, WHAT WAS THE MOTIVATION TO ENTER THAT MARKET?
A: Since my childhood, I had always been interested in organizing shows, parties, events generally and I particularly love cooking! Anyone who knows me would know that the kitchen is my best part of the house. I was strongly involved in putting together shows, carnivals and programmes in my secondary school and university days. After my NYSC (National Youth Service Corps) program in 2008, I got a job in a corporate organization but I was not satisfied as I had my mind on event creation. After about a year, I resigned and decided to go for my passion hence the birth of De-ReVerie creations.

Q: CAN YOU SHARE WITH US THE OBSTACLES YOU ENCOUNTER IN THE COURSE OF DOING YOUR BUSINESS?
A: I work for and relate with different people with different preferences and temperaments. Some people can be impossible, professionally convincing a client to change his/her already made up mind on an aspect of the event can be a huge task. This business has made me very patient and tactful.

Q: DID U CONDUCT A FEASIBILITY STUDY?
A: Not really, a little research here and there but nothing major. I have been learning on the job.

Q: IS YOUR BUSINESS REGISTERED?
A: Yes. De-ReVerie creations is registered with the Corporate Affairs Commission (CAC), Abuja.

Q: SO HOW DID YOU RAISE SEED CAPITAL TO START?
A: Personal savings, my husband and my parents were of great assistance financially.

Q: WHAT ROLE WILL YOU SAY THE FINANCIAL SECTOR PLAYS IN THE LIFE OF SMALL BUSINESS IN NIGERIA?
A: I wouldn’t really know since I have not approached any financial institution for funds. I would say though that it is imperative for our government to provide financial assistance through the financial system and create an enabling environment for young talented individuals who are interested in starting up their own businesses, that way the number of unemployed youths roaming the streets will be greatly reduced.

Q: WHILE TRYING TO GET STARTED, WHERE THERE ANY MAJOR SET-BACKS AND HOW DID U SURMOUNT THEM?
A: Naturally every business has its challenges and the events industry is not left out. Breaking into the industry wasn’t easy mostly because people need to have a great level of confidence in you to trust you with catering for their event. They want to see pictures of your previous works, (which I didn’t have then because I was just starting out), they already have a relative somewhere who has told them to trust them with the catering and other aspects of the event (everybody is out to make money anyways) and besides that, it is a very capital intensive business where you have to keep acquiring new materials so as not to get obsolete and stay competitive. I started really small and had to rent materials to work with but today, we get so many jobs and even have to turn down some jobs because we are already booked. yayyy….

Q: HOW DO YOU HANDLE LEGAL MATTERS?
A: Legal matters ke…there’s no long story in my line of business o. You pay me, I deliver, end of story. (*laughs)

De reverie creations 2

how its done; De ReVerie creation doing their thing

MARKETING STRATEGY

Q: WHATS YOUR OVERALL MARKETING STRATEGY, HOW DO YOU PLAN ON REACHING PROSPECTIVE CUSTOMERS?
A: My marketing strategy is simple. We do each job as if it will be our last. We put in our best performance into every event and we take punctuality very seriously, it has worked like magic! I keep getting referrals and recommendations. Like they say, the best form of advertising is word of mouth and a good business sells itself. The social media has also been of invaluable help in reaching our prospective customers, we have a page on Facebook and we are currently building our website.

Q: WHAT DETERMINED YOUR BUSINESS LOCATION
A: I am based in Lagos so it’s only natural for my business to be located here. Our business is mobile so depending on the venue of the event, we get to go to different parts of Lagos and outside the state as well.

Q: IN THIS INTERNET SAVVY WORLD, HOW DO YOU USE SOCIAL MEDIA?
A: Social media has been of great help. Through our facebook page, blackberry, and twitter, we are able to reach countless number of people and keep them up to date about our services free of charge. I have done a few jobs without meeting the clients personally until the day of their event, we talked over the phone and communicated via e-mails and BBM (blackberry messenger) and the deals were sealed. It is amazing.

Q: MOST ENTREPRENEURS WANT TO KNOW; WHERE DO I GET MY BUSINESS IDEAS, HOW DO I FIND MY NICHE?
A: There are so many business ideas but if it is not backed up with talent and passion, such businesses will fold up in no time. It is a disaster to start up any kind of business simply because it’s in vogue or there’s money to be made in it. You’ll realize that the money doesn’t come immediately you start, it takes time for any business to break even. At that waiting period, it is your passion for what you do that keeps you going. Put in your best and put the Almighty first in your business, He will carve a niche for you.

FINANCE AND ACCOUNTING

Q: CAN YOU SHARE WITH US HOW YOU KEEP YOUR BUSINESS FUNDED?
A: My business runs itself financially. I don’t spend all my profit; I invest a portion back into the business to keep it growing. Also and very importantly, paying my tithe has been a great source of covering for my business.

Q: WITH BUSINESS COMES ACCOUNTING, HOW DO YOU ADDRESS THIS AND TO WHAT EXTENT ARE YOU COMPUTER COMPLIANT IN YOUR BUSINESS?
A: For now, I am the accountant and I ensure that I keep proper record of our incomes and expenditure. I balance the books periodically. Computers are more or less a part of our daily lives nowadays.

Q: THE FEDERAL AND STATE GOVERNMENTS IN NIGERIA HAVE GEARED UP THE DRIVE FOR TAXATION; WHAT’S YOUR TAKE ON THIS AND HOW DOES YOUR BUSINESS RESPOND?
A: It is a very good move. Every income earning citizen and private business owners should contribute their quota to the development of their society. Social responsibility is our collective responsibility.

de reverie creations 3

it cant get any better than this…I am placing my order ASAP!
HUMAN RESOURCES

Q: DO YOU HAVE ANY PERSONNEL?
A: Yes I do. I have a manager and about eleven workers that come in when there is a job. For bigger jobs that require more hands, we source for contract workers.

dereverie creations 5

De-Reverie creations workforce

 

A LITTLE PERSONAL

Q: HOW DO YOU BALANCE WORK AND PERSONAL LIFE?
A: My kind of business is quite flexible, sometimes I work non-stop for days and other times I am free for days. I am blessed to be married to the most wonderful and supportive man who is every lady’s dream-man but happens to be my reality (wide grin). He understands that sometimes I can be away working but when am not working, I give my family undiluted attention.

Q: WHAT ARE WE MOST LIKELY TO CATCH YOU DOING WHEN YOU ARE RELAXING?)
A: I relax indoors, watching movies.

Q: IN A NUTSHELL WHAT WOULD YOU DESCRIBE AS THE PURPOSE AND IMPACT OF ENTREPRENEURSHIP?
A: Entrepreneurship simply put is “when innovation becomes commercially viable”, it is self empowerment. It takes a lot of hard-work and dedication to run a successful business and the impact of entrepreneurship can be seen in job creation.

Q: IN A FEW YEARS TIME, WHAT SHOULD WE EXPECT FROM YOUR COMPANY?
A: By the grace of God, I want the De-ReVerie to be a household name. I want to have world class fast food eateries all over the country and provide jobs for so many people, to be a blessing to the society at large basically.

Q: WHO IS YOUR ROLE MODEL IN THE INDUSTRY YOU ARE IN?                                                                                  A: Audrey Abayomi of Audrey’s cakes n bakes and Funke Bucknor-Obruthe of Zapphire events. They are both renowned names in the Nigerian events industry.
Q: WHAT WOULD YOU SAY TO ASPIRING ENTREPRENEURS?
A: Discover your God-given talents, nurture it and take the bold step of starting your own business. Dare to dream big and work to grow fast. Never stop learning and developing yourself. Most importantly, put God first in all you do and He will bless your effort.

De reverie creations 4

De ReVerie creation CEO at an event.
TO CONTACT YOU;
08060136042, 08071070731
yemsieag@yahoo.com
www.facebook.com/de-reveriecreations

CaraBonita® Make-over PROFILE

THE PERSON, THE BUSINESS

CAN YOU PLEASE TELL US ABOUT YOUR SELF?

carabonita CEO

CARABONITA CEO; Temisan Omatseye

I am Temisan Omatseye, a proud ‘itsekiri’ babe, warri delta state. I was born in the early 80’s in Lasgidi (Lagos, Nigeria). I am the first of three siblings. First Degree in mass communication, Babcock University  and I got an MSc. in Human Resource Management, Leeds Business school, United Kingdom.

TELL US ABOUT YOUR BUSINESS;

CaraBonita® Make-Ova was born in August 2011. I had always loved ‘painting faces’ way back at school. My natural passion for making cute faces prompted the decision to start up a ‘make-up’ studio where we provide all kinds of top notch professional makeup services, Training, Gele tying (head gear). We help bring out the best in our clients at the same time enhance the unique and undiscovered beauty which everyone possesses. So get that gorgeous and classy look whatever the occasion.

HOW DID YOU SETTLE FOR THAT INDUSTRY, WHAT WAS THE MOTIVATION TO ENTER THAT MARKET?

The Almighty is my major motivating force. Besides that, there’s nothing more fun for me than loving what I do and doing what I love. Make-up has always been ‘me’. So my decision to enter the market was based on sheer passion for what I derive pleasure in doing. Just a major flare and passion for making people look the best they can ever imagine. No one’s ugly, there’s beauty inside of you.

carabonita1

CARABONITA CEO (BLACK-UP EFFECT)
FINER DETAILS

DID U CONDUCT A FEASIBILITY STUDY?

Feasibility studies! No, I didn’t. But I did learn a lot from the House of Tara®, and quite some experience with Black-Up®.

IS YOUR BUSINESS REGISTERED?

CaraBonita® is registered with C.A.C (corporate affairs commission) Abuja, Nigeria.
SO HOW DID YOU RAISE SEED CAPITAL TO START

I started with a little capital injection from parents and a few friends.

WHAT ROLE WILL YOU SAY THE FINANCIAL SECTOR PLAYS IN THE LIFE OF SMALL BUSINESSES IN NIGERIA?

Well the financial sector is playing a role. But I’ll suggest they put out more funds to encourage people to empower themselves, not everyone has the capital to start-up a business. People should begin to understand they can be young entrepreneurs, that they can be their own bosses! Do their thing! Call the shots!

carabonita3

CARABONITA AT WORK

WHILE TRYING TO GET STARTED, WHERE THERE ANY MAJOR SET-BACKS AND HOW DID U SURMOUNT THEM?

-Wow! Obstacles? A lot actually. A major one is; having to work in the same industry with “well known” household names. It takes a lot to convince a client to let you do the job; a couple of people fail to realize one can even do the job better. A perfect way around this for me was doing a couple of free jobs at the initial stage just so people can see our works and get to know us. But we thank the Almighty, CaraBonita® is growing as the years go by.


HOW DO YOU HANDLE LEGAL MATTERS?

Laughs…I have many lawyer friends. So I am covered, besides I don’t plan on getting into any legal squabbles.

MARKETING STRATEGY

WHAT’S YOUR OVERALL MARKETING STRATEGY, HOW DO YOU PLAN ON REACHING PROSPECTIVE CUSTOMERS?

Overall marketing strategy is creating attractive packages that would lure prospective clients like the ‘recommend a friend for bridal make over and get yours done for free’, ‘1/2 price promo during festive seasons’, ‘full bridal make-over and get your mum and bridal train to make up for free’. Though these are dependent on a number of other factors I won’t mention here.

carabonita4

CARABONITA MAKES HER CUSTOMERS DELIGHTED

WHAT DETERMINED YOUR BUSINESS LOCATION

Lasgidi is always d ‘ish’. I grew up here in Lasgidi (Lagos, Nigeria) loving the bubbling and fashion conscious nature of the people. However, my job takes me around Nigeria… Wherever. So long as you want our services… We are ready to deliver!

IN THIS INTERNET SAVVY WORLD, HOW DO YOU USE SOCIAL MEDIA?

I must confess social media plays an important role in managing my brand. It provides an opportunity to showcase my works. With Facebook®, Twitter® and of cause BB (black-berry®) I reach a wider range of people than I would have normally.

MOST ENTREPRENEURS WANT TO KNOW; WHERE DO I GET MY BUSINESS IDEAS, HOW DO I FIND MY NICHE?

I would always say, the best business idea is in you. Just look within. There’s always something, a passion, a dream…you name it. Make the decision, take the step and start up. Never join a market because of its monetary gains or because it seems to be d norm. Do something you love, something you have a passion for.

carabonita2

BEFORE AND AFTER
FINANCE AND ACCOUNTING

CAN YOU SHARE WITH US HOW YOU KEEP YOUR BUSINESS FUNDED?

I keep my business funded with very little. The clients fund my business basically! It’s that simple!

WITH BUSINESS COMES ACCOUNTING, HOW DO YOU ADDRESS THIS AND TO WHAT EXTENT ARE YOU COMPUTER COMPLIANT IN YOUR BUSINESS?

Well, I handle the accounting myself, everything is going ‘e’ and CaraBonita® is following the ‘e’ trend as much as we can.

HUMAN RESOURCES

DO YOU HAVE ANY PERSONNEL?

Yes I do have personnel.

BRIEF US ON YOUR HUMAN RESOURCE POLICY IN YOUR BUSINESS

Being d human resource professional that I am handling my ‘HR’ needs is quite easy and this saves me the stress of having to outsource certain roles. Our HR policy is an ‘equal opportunity’ one irrespective of language, ethnicity or creed. When we sign-up students for training we try to be as balanced as possible and we give everyone an opportunity to learn. The same philosophy applies to our clients, we’ll do you right whoever you are.

A LITTLE PERSONAL

HOW DO YOU BALANCE WORK AND PERSONAL LIFE?

My works so much fun except that it takes my weekend most times and cuts me off from some friends .But I always have a way around it and my special someone is very understanding and supportive.
WHAT ARE WE MOST LIKELY TO CATCH YOU DOING WHEN YOU ARE RELAXING?

You’ll most likely catch me watching a movie either at home or at the cinemas.

IN A NUTSHELL WHAT WOULD YOU DESCRIBE AS THE PURPOSE AND IMPACT OF ENTREPRENEURSHIP?

I would say the purpose of entrepreneurship is to empower yourself. Be your own boss. But it takes a whole lot of sacrifice, hard work and professionalism.

IN A FEW YEARS TIME, WHAT SHOULD WE EXPECT FROM YOUR COMPANY?

Simply put; I will be at the top, the very top.

WHO ARE YOUR ROLE MODELS?

In the makeup industry; House of Tara®, Banke Meshida lawal and a few others

WHAT WOULD YOU SAY TO ASPIRING ENTREPRENEURS?

To aspiring entrepreneurs I say take the step. Start up, no matter how small. The time is now, initially you might not be where you want to be, but you would not be where you used to be…

HOW CAN WE REACH YOU?

08037994870

Facebook: Temisan Omatseye;

twitter: @MzTemmie

TOSKyme™ CASUAL House of fashion PROFILE

This week I am in Aba, Abia state, Nigeria. The commercial nerve center of Eastern Nigeria. The home of Ariaria market. The home of ‘home made’ shoes, bags and other household items. The city that has one of the best football clubs in Nigeria, Enyimba Football Club of Aba. Its a great town with great people and a rich history as well. Amid the hustle and bustle of the city I track down an old school mate of mine. He ventured into the world of enterprise and he has been doing so well ever since. Below is the interview I had with him.

I have the honour to Introduce to you;

Ogbonna Ugomdi, a BSc, MSc holder, Creator and CEO of TOSKyme House of fashion.

CEO TOSKyme House of fashion at work

CEO TOSKyme™ House of fashion at work

Q. Tell us about your company

A. TOSKyme™ Fashion House came into existence in January 2009,though I started with selling clothes designed by Apparel Designs during my NYSC days. I gathered a lot of experiences from my partnership with apparel designs. In January 2009 I decided to float my own clothing line. Today we are so grateful, TOSKyme is becoming a Household name in the fashion industry, a place where we tap into trends, focusing more on ‘afrocentric’ attires alluring to the eyes for both men and women.
Q. How did you settle for that industry, what’s the motivation to enter the market?

Wow! I grew up in a family where everyone is a fashion freak. I watched my elder bro and sisters do their thing. Dad pulled me severally by my ears for putting on black shoe and brown belt. All these actions made me focus on fashion which later turned to a dream. However, I waited for d right time to pursue my career.
Q. So tell us the obstacles you encounter in the course of doing your business?

A. I started my fashion house exactly the same period I applied for my Msc. program. Managing both was a big challenge at the initial stage. Also, meeting the need of getting new workers and training them posed as a bigger challenge to me. The epileptic power supply situation of this country also cannot be over emphasized here.

CEO TOSKyme House of fashion

CEO TOSKyme™ House of fashion

FINER DETAILS

Q. Did you conduct a feasibility study

Not really. Apparel designs was just there for me at the initial stage. Big thanks to Stanley(CEO Apparel designs)
Q. How did you raise seed capital?

A. From Family and friends basically. I started the outfit on a low key.

Q. So what role will you say the financial sector in Nigeria plays in the “life” of small business?

A. Financial institutions help to enhance organized, systematic and focused participation of d small and medium scale enterprises in d socio-economic development of the country by providing diversified, affordable and dependable financial services that will enable them to undertake and develop long-term, sustainable entrepreneurial endeavours, there however is still some level of disconnect between those small businesses that need financial service and the financial service providers.

Q. That’s the ‘economist’ in you talking.

A. Yes you are correct.
Q. How do you handle legal matters?

We have a very strong legal frame-work.
Q. So is TOSKyme™ registered?

A. Yes, with the Corporate Affairs Commission (C.A.C) Umuahia, Abia state

TOSKmye creation for men

TOSKyme™ creation for men

MARKETING STRATEGY

Q. What’s your overall marketing strategy?

A. Mmm! Well, TOSKyme™ House OF Fashion have participated in several fashion shows, done so many exhibitions. We also update our clients through the social media and lots more.

Q. What determined your location?

A. We run our productions in Aba, we meet the clothing needs of over 700 clients within and outside the country. Toskyme™ delivers at your door post where ever you are located. So I can say we are a business without boundaries.
Q. In this internet savvy world how do you use social media?

Well social media plays an important role in our brand management, we have a Facebook page, we market through BlackBerry circle among a host of other social media avenues.

TOSKmye creation for women

TOSKyme™ creation for women

A LITTLE PERSONAL

Q. How do you balance your work and personal life?

A. I do what I love so its almost difficult to divorce my work from my personal life especially now that am still single. Unless Sonia calls, hahahaha!!!

Q. This Sonia is that special someone right?

A. laughs, yes she is and she is very supportive I must say.

TOSKyme wedding fashion

TOSKyme wedding fashion

Q. What do you say to aspiring entrepreneur in Nigeria?

A. Life has taught me one thing, to be focused amidst all issues; I have learnt to keep moving and get myself above the situation. The only problem with starting is “not starting at all”. Start that thing and watch the magic grow. Finally, The Almighty is the original key.
TO CONTACT TOSKyme™ Fashion, see;

twitter; @TOSKyme™casual

BBM pin; 315736f5

bar code for TOSKyme BBM

bar code for TOSKyme™ BBM

http://www.facebook.com/ogbonnaugomdi

Email; toskyme_fashionhouse@yahoo.com

Phone; +2347038054504